Guest: Sarah Gargano believes you must be passionate to be exceptional. And she would know having worked for twenty years in the luxury sector with many of the top European luxury houses, including Lalique, Cartier, DeBeers, Valmont, McLaren Automotive, The Italian Government, Hotel Santa Caterina, Villa René Lalique, Chateau Lafaurie-Peyraguey, Nobu Hotels, Puiforcat, Jean-Louis Coquet, Philippe Deshoulières, Robert Haviland & C. Parlon, Rossano Ferretti, Nathalie Jean fine jewelry, John Hardy, Vertu, Armand de Brignac champagnes, Agent Provacateur, RISD Museum, One Drop Foundation and Luxury Education Foundation, among others.
Sarah has received first-hand experience in the factories and headquarters for each brand, observing the craftsmanship and know-how of the artisans and workers, passed on from generation to generation. She has developed a passion for handcrafted, service-oriented luxury brands through this invaluable training. This love and appreciation of the sector have driven Sarah to specialize and focus her efforts on promoting and educating luxury brands worldwide.
Episode in a Tweet: What makes luxury brands unique? They know who they are, and they don’t pretend. They are true to their own DNA. Listen for a behind-the-scenes look at how the luxury industry is becoming more diverse, inclusive and sustainability-focused.
Quick Background: Sarah Gargano believes excellent communication is a 360-degree approach, including editorial coverage, social media & digital strategy, influencer marketing, events, video, advertising, television and film. Her contacts in each medium are A-list. She has helped her clients achieve outstanding results, successfully delivering their message and furthering their presence and power as authoritative luxury brands.
In this week’s episode of Reflect Forward, Sarah shares her journey from leaving Wall Street to entering the mysterious world of luxury. She explains what all brands could learn about PR and branding from luxury: know who you are and stay true to who you are – great advice for anyone. She talks about helping her clients create highly personalized experiences so their customers can truly understand the brand.
Sarah and I talk about how the luxury industry is becoming more diverse, inclusive, and sustainability-focused. She shares her passion for educating future generations about the luxury industry through her involvement with the Luxury Education Foundation. The Luxury Education Foundation is a non-profit organization focused on nurturing future leaders in the luxury industry and fostering meaningful exchanges between like-minded CEOs, leading executives and high-potential, emerging talent. Established in 2004, LEF partners with Columbia Business School, Parsons School of Design, and Hong Kong University of Science and Technology to create global, qualitative interdisciplinary programs to ensure future success for members, students, and alumni.
This episode is fascinating, and I am sure you will enjoy learning from Sarah as she shares her passion for her clients and their brands and her journey to excellence.
To find out more about Sarah, check out her website here: https://www.sarahgargano.com/
To learn more about the Luxury Education Foundations, visit their website here: https://www.luxuryeducationfoundation.org/
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