Guest: Chellie Phillips understands that building an irresistible brand is what you need whether you’re looking to land the perfect job or attract the most talented employees. Chellie is a sweet tea-sipping, sassy Southern passionate about helping dynamic, career-minded professionals stand out for all the right reasons. She’s a coach, corporate trainer, motivational speaker, and author of three books. Her recent book, “Culture Secrets,” teaches leaders how to build a values-based culture. Chellie is also the host of the Culture Secrets podcast.
Chellie’s “Successfully Ever After” formula is designed to help leaders create an irresistible culture. She loves helping leaders and job seekers build their brands so they can build successful, thriving lives. Chellie is on a mission to help others tune into what makes them great, package it properly, and use their existing skillsets to find the path to their highest potential.
Episode in a Tweet: Your brand is what people say about you when you aren’t there to hear. You need to build your brand intentionally and authentically to attract the career, colleagues, and employees you want in your life.
Background: During this week’s episode of Reflect Forward, Chellie and I discuss why leaders need to intentionally build their brands to build their reputation, their teams, and their companies. She gives all kinds of actionable tips on how to start building your brand, such as putting time into your LinkedIn profile and creating a simple website with your name as the domain. She shares a study by Forbes that asked a group of professionals, “Do you have a personal brand, and have you been intentional about it?” Over half of them said they had a personal brand, but when they asked them to describe it or how they’d intentionally created it, only about 10% had put any work into it and could describe it. Chellie believes people want solid personal brands but don’t know what steps to take.
Chellie also talks about how your company culture is your brand. She believes that problems in the workplace begin when employees don’t have clear direction from their leaders, and their values and purpose have become nothing more than fancy words written on paper. By embracing the idea of career branding, you will create a success-driven culture that people want to be a part of.
As you know, I am big on building personal brands. I love Chellie’s actionable advice, and I know you will, too. Have a listen and let me know what you think.
How to find Chellie:
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