Guest: Gabor George Burt is the author of “Slingshot: Re-imagine Your Business, Re-imagine Your Life,” and is a mastermind of innovation, creativity, and strategy. Built upon his expertise in Blue Ocean Strategy, he now helps businesses shape their future by breaking down self-imposed boundaries that hold you back from creating meaningful innovations that make a meaningful impact.
Episode in a Tweet: Use Creativity to Re-imagine Your Business and Slingshot to Greater Growth and Customer Relevance
Quick Background: Gabor is a pioneer of re-imagining market boundaries, turning crisis into opportunity, creating irresistible customer experience design, and future-shaping business transformation. Through his Slingshot Framework, individuals and organizations can overstep perceived limitations in pursuit of high growth, expanded relevance, and strong customer attachment. He writes for Forbes, Entrepreneur, and Harvard Business Review and his clients range from Fortune 100 companies to startups. Gabor and I discuss how to use creativity and curiosity to propel your business to the next level and how to create a brand your customers love and can’t live without.