Every Great Leader Has a Powerful Story w/ Don Yaegar

by Kerry Siggins | Jul 23, 2025 | Podcast

Every great leader has a powerful story, but how effectively you tell that story defines your success. Don Yaeger, renowned Hall of Fame keynote speaker, executive coach, and twelve-time New York Times bestselling author, believes storytelling is the secret to exceptional leadership and high-performing teams. From his time as an associate editor at Sports Illustrated to his current role as host of the acclaimed podcast “The Corporate Competitor,” Don has built his career by helping leaders harness the transformative power of stories to inspire, connect, and drive momentum.

After meeting Don at the Real Leaders Unite Summit, I was captivated by his ability to connect with his audience. In this week’s episode, Don shares insights into mastering storytelling, leveraging momentum, and creating cultures that foster team success. Get ready to learn how your powerful stories can elevate your leadership and team performance.

Key Takeaways:

Storytelling is not innate; it’s a skill anyone can master with intentional practice and coaching.
Deeply knowing your audience significantly amplifies your impact as a leader.
Exceptional teams consistently create “feel-it” moments, making every team member feel integral to their broader purpose.
Cultivating a mentoring culture organically enriches team dynamics and fosters ongoing excellence.
Embracing and leveraging change and momentum can turn setbacks into meaningful opportunities.

Mic Drop Moments:

“Never waste a loss. If something bad happens, that’s a great time for us to get better.”
“Leadership and storytelling aren’t genetic gifts. They’re skills anyone can and should develop.”
“Purpose has to flow from leadership to the frontline, connecting everyone deeply to why their work matters.”

Connect with Don