Guest: Frankie Russo is all about fully achieving not just success but authentic success. According to Frankie, sometimes, we have to shatter something in order to rebuild it. And he knows a thing or two about shattering – his business and himself.
Frankie has developed a portfolio of companies across multiple industries through his Russo Capital firm, including technology, advertising, marketing, automotive, music, agriculture, publishing, and finance. The beneficiaries of his investments have offices in the United States and India and serve 128 US markets. Frankie and his team have led two of his companies to become some of America’s fastest-growing, privately-owned organizations for eight years. The Art of WHY (2016), Frankie’s first book, was on Amazon’s best-seller list in the self-help category and has been readapted and expanded into the rules-defying Breaking WHY. Frankie’s highest calling is his family, and he happily lives with his wife and six children in Louisiana.
Episode in A Tweet: Pursuing our true WHY and purpose never ends. Unless we continue to break it down and rebuild what leads us to a meaningful life, we will miss the beautiful journey of finding our WHY.
Background: I met Frankie at a 3 Ring Circus event (now called Impact Eleven) in Bonita Springs, FL, and we immediately connected. Sharing substance abuse issues, we share similar stories of self-destruction – all in the name of chasing success. In this episode, we discuss the importance of asking yourself hard questions such as “why am I here?” and performing deep exploration to figure out your purpose in life. Frankie shares how finding your why is not a ladder, and there is no pinnacle. Instead, it’s circular and ongoing – it’s about the journey, right?
In his new book Breaking Why, Frankie breaks down the steps needed to achieve a more substantive version of ourselves in both our personal lives and in the realm of business and entrepreneurship. By exploring the role emotions can play in hindering AND empowering us, Frankie ultimately argues that pursuing a singular, self-driven “I” is the ultimate misinterpretation of success. A champion of authenticity and a proponent of harnessing “strategic emotions,” Frankie aims to debunk the common conception that emotions are an aversion to having a successful life. Using the tools and hacks in Breaking WHY people from all walks of life will realize that it can be just as essential to break the rules as it is to make and follow them.
This is a real, raw and funny interview. I know you’ll love Frankie as much as I do.
How to find Frankie:
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