Guest: Wanda Toro Turini, also known as Dr. Wanda or THE Nerdy Girl Entrepreneur, has been mastering leadership and marketing for decades. She is a dynamic entrepreneur, inventor and the host of the Rock-It Fuel Podcast. As Founder of Bull’s Eye Innovations (BEI), Wanda’s mission is to incubate innovative ideas and transform them into profitable and sustainable businesses. Wanda’s most recent focus is launching Ketchwords.com, powered by her proprietary texting platform, ecoFiles. Ketchwords enable experts to finally connect with “Anonymous Fans” that are sitting in their audiences and nurture them into happy Clients.
Background: During this episode, Wanda shares how she has evolved as an entrepreneur, learning to let go of the need to do everything. You can’t scale if the business revolves around you! She gives great advice on planning your year with your significant other, both personally and professionally. We talk about the need for boundaries and why it’s important to say no more often.
Wanda also shares the story of how she came up with the idea of Ketchwords. She first used Ketchwords to connect with all of those Anonymous Fans in her audiences. She used her marketing skills to master the tool and massively boost the ROI of every appearance.
Wanda sings in a rock and soul band in her spare time and is an acclaimed actress in NY/NJ children’s and musical theater productions. She is a powerhouse and mother of two who took a unique and tumultuous journey to get to where she is today. She loves to share the solutions she creates and the stories of her challenges with the desire to inspire people NEVER to say never. Listen in to learn more about mastering leadership and marketing.
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