When Playing It Safe Becomes Riskier Than Change w/ Amy Parsons

by | Nov 2, 2021 | Podcast

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Guest: Amy Parsons is the CEO and co-founder of Mozzafiato, an e-commerce direct-to-consumer business that imports Italian luxury brands in beauty and men’s grooming and sells at retail in the US. Amy launched Mozzafiato during the middle of the pandemic in 2020, leaving a 20-year career as an attorney and university executive to focus exclusively on starting up the company.  Today, one year into running Mozzafiato, the company represents 20 different heritage brands, selling approximately 1,000 products on its site and has been featured in Vogue, Travel & Leisure, the Robb Report, among others, and is working to quickly scale to be an industry leader in the beauty and grooming industry. Amy is also a member of YPO (Young President’s Organization).

Episode in a Tweet: Starting a new career is never easy. How this CEO left the safety a job as a university exec to launch a fiercely authentic luxury Italian beauty brand.

Quick Background: Amy Parsons has never been a risk-taker. She built her career on doing what was expected – always playing it safe. Go to law school. Work for a great law firm. Become in-house corporate conical for a well-respected company. Take an executive position with a State University. And then the pandemic hit and made her rethink everything. She had a stable job as the Executive Chancellor at Colorado State University (CSU), but it left her questioning, “Am I really making the impact I would like? Am I living my passion?” It became clear that it was risker to stay than it was to leave, and she made the leap to co-found the Italian luxury beauty and men’s grooming brand, Mozzafiato.

And what a leap it was! During our interview, Amy shares how she overcame her fear, taking a risk on herself. She details how important a team is in a start-up and how she handles the stress of running a startup. We talk about how what you tolerate becomes what’s expected and how to manage your energy to show up as the best version of yourself. It’s a magical interview and I know you will love Amy as much as I do!

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