Guest: Kara Goldin is the Founder of Hint, Inc., best known for its award-winning Hint water, the leading unsweetened flavored water. She believes you must work hard for an idea you believe in. Kara has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California and one of InStyle’s 2019 Badass 50. Previously, Kara was VP of Shopping Partnerships at America Online. She hosts the podcast The Kara Goldin Show. Her first book, Undaunted: Overcoming Doubts and Doubters, was released October 2020 and is now a WSJ and Amazon Best Seller. Kara lives in the Bay Area with her family.
Episode in a Tweet: Work for an idea that you believe in. Overcome your doubts and doubters. Build a company that changes lives.
Quick Background: In this week’s episode of Reflect Forward, Kara Goldin, Founder of Hint, talks about what it was like to build Hint, taking it from an idea in her kitchen to the superstar, mission-driven brand that it is today. Kara shares how she overcame adversity and figured out how to compete in the gigantic beverage industry. We talk about the divisive marketing branding companies use to lure consumers into drinking sugary beverages and how she built Hint about the motto “Drink Water, Not Sugar.”
Kara and I also talk about employee ownership. All of Hint’s employees are owners – a near and dear topic to me as StoneAge is an employee-owned company, too. Kara discusses how powerful it is when people believe in the mission of the company and how it translates to success when they have equity in the company.
Finally, Kara shares what she has learned during her 16-year leadership journey at Hint: what it takes to bounce back from rejection and setbacks, the impact you can make on peoples’ lives, and how to grow a company from nothing to a 250-person mission-based brand that people love.
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